Efferflu C "Don't Miss Out" Campaign Posters

Efferflu C is a widely used OTC cold and flu drug in South Africa. For their winter campaign we drew on the idea of the worst times to be sick, such as when going on holiday or your ultimate band is playing live in your city, and you miss out. Don't Miss Out encourages consumers to take their Efferflu C immune booster so they not the ones stuck in their room behind closed curtains. Working in Collaboration with Studio Muti on the typography we styled the copy to resemble the place/event being missed out on. As gifts for Pharmacy's and Doctors we created hotel gift boxes filled with miniture soaps. With the copy line of suggesting, you went on holiday and all you got were these miniture hotel soaps because you were stuck in your room with the flu, Don't Miss Out.

As a Direct Mailer we sent doctors and pharmacists a little compliments package to remind them and their patients what happens when you get the flu and miss out. You travel all that way for the relaxing holiday you planned for, but you got the flu, so all you came back with was these hotel freebies. Don't Miss Out.

Client: Pharma Dynamics
Agency: Saatchi & Saatchi Cape Town
Executive Creative Director: Gavin Whitfield
Art Director: Harriet Stockwell
Copywriter: Danielle Le Chat
Typography: Studio Muti
Photography: David Prior

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