Cinemarks Young Lions Competition 2014
My copywriter Danielle Le Chat and I made this TV ad in 48 hours for the Cinemarks Cannes Young Lion 2014 Competition. The brief was to produce a cinema ad in 48 hours that would encourage South Africans to vote on the 7th of May in the Government elections. The main target audience was the youth as it statistically shows they are the least likely to vote. Our idea came out of the platform most youth are on every day, Youtube.